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Effective Leadership - The Six Principles of Persuasion
PRESENTED BY
Michael Carducci
Software Architect & Magician
Whether you want to effect culture change in your organization, lead the transition toward a new technology, or simply get more out of your team; you must first understand that having a “good idea” is simply the beginning. An idea must be communicated; a case must be made. Communicating that case well is as important, if not more so, than the strength of the idea itself.
You will learn 6 principles to make an optimal case and dramatically increase the odds that the other person will say “Yes” to your requests and suggestions, along with several strategies to build consensus within your teams. As a professional mentalist, Michael has been a student of psychology, human behavior and the principles of influence for nearly two decades. There are universal principles of influence that are necessary to both understand and leverage if you want to be more effective leader of change in your organization.
Michael Carducci
Michael Carducci spent years learning to see things as they actually are; first as a magician, then as a software architect, now as both simultaneously. And somehow that’s not even the whole story.
He’s the author of Mastering Software Architecture (Apress, 2025) and is currently writing The Semantic Layer (Packt, 2026). He has spent over 25 years following interesting problems; through roles from individual contributor to CTO and back again, across industries and continents.
As a speaker, he applies the same toolkit he uses in close-up magic: attention, misdirection, timing, storytelling, and the instinct to take the long way around when that’s where the truth lives. Audiences at hundreds of conferences across four continents have described his talks as the kind that change how you think about a problem rather than just what you know about it.
He also makes YouTube videos about technology and curiosity with his wife Kate, because some ideas are too important (or too interesting!) to leave only in conference rooms.
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