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Beyond Startup: What we can learn from the lean startup
PRESENTED BY
Michael Carducci
Software Architect & Magician
The lean startup is changing the way companies are built and new products are launched. In this session we dive into the concepts and ideas as well as strategies to incorporate into your own organization.
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Michael Carducci
Michael Carducci spent years learning to see things as they actually are; first as a magician, then as a software architect, now as both simultaneously. And somehow that’s not even the whole story.
He’s the author of Mastering Software Architecture (Apress, 2025) and is currently writing The Semantic Layer (Packt, 2026). He has spent over 25 years following interesting problems; through roles from individual contributor to CTO and back again, across industries and continents.
As a speaker, he applies the same toolkit he uses in close-up magic: attention, misdirection, timing, storytelling, and the instinct to take the long way around when that’s where the truth lives. Audiences at hundreds of conferences across four continents have described his talks as the kind that change how you think about a problem rather than just what you know about it.
He also makes YouTube videos about technology and curiosity with his wife Kate, because some ideas are too important (or too interesting!) to leave only in conference rooms.
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Two and a half days with the people writing the playbook.
Insightful sessions, inspiring ideas, and meeting your peers — the skills and methods that take your organization to the next level.