Your team is supposed to use an agile approach, such as Scrum. But you have a years-long backlog, your standups are individual status reports, and you’re still multitasking. You and your team members wish you had the chance to do great work, but this feels a lot like an “agile” death march.
There’s a reason you feel that way. You’re using fake agility—a waterfall lifecycle masquerading as an agile approach. Worse, fake agility is the norm in our industry.
No one has to work that way.
Instead, you can assess your culture, project, and product risks to select a different approach. That will allow you to choose how to collaborate so you can iterate over features and when to deliver value. When you do, you are more likely to discover actual agility and an easier way to work.
Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.
With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:
In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.
More About Johanna »Two and a half days of insightful sessions, inspiring ideas, and meeting your peers. Learn the skills and methods that will take your organization to the next level.
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