Engineering Strategy: A Practical Toolkit from Ground-Up to Scale-Up

Ever wonder how to transform your engineering organization’s strategy but feel overwhelmed by abstract concepts and myriad ideas? In this talk, we'll navigate through practical implementations, starting simply and scaling according to team demands.

As your discipline matures, the dynamics shift. We'll move towards more structured strategies, emphasizing accountability and ensuring that an expanding team remains aligned with the organization’s goals. Transitioning from basic processes to a complex system introduces a range of challenges and opportunities. We'll address maintaining a clear direction, cultivating leadership within, and facilitating seamless collaboration across multiple teams.

This talk is designed for leaders and managers positioned to shape engineering strategy, as well as those curious about what lies ahead. You'll gain a suite of strategies to sustain your team’s growth effectively and keep your department innovative and agile, regardless of size. Whether you're at the beginning of expansion or seeking new methods to refine your approach, this session offers insights and practical tips to support your team’s success through every growth stage.

About Pat Cullen

Pat Cullen is a renowned technology leader whose expertise in scaling startups, engineering excellence, and strategic technology alignment has significantly impacted companies like Carrot Fertility and CommerceHub. As the SVP of Engineering at Carrot Fertility, Pat expanded the engineering team from 3 to over 60, leading pivotal projects like the innovative Carrot Card. His leadership facilitated the company’s exponential growth and robust product development, illustrating his ability to transform business challenges into technological breakthroughs.

During his tenure at CommerceHub, Pat spearheaded the transition to a cloud-based, microservices architecture, significantly contributing to the company's operational efficiency and successful IPO spinoff. His ability to navigate complex regulatory environments while fostering innovation was instrumental in this success.

Currently, as the CTO of YearOne, Pat leads the development of a platform that empowers engineering teams with data-driven insights. The platform’s mission is to serve as an AI copilot for engineering team dynamics.

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