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Want Innovative Products? Create Short Feedback Loops at All Levels

Want Innovative Products? Create Short Feedback Loops at All Levels

Thursday, 11:00 AM EST - BEACH BREEZE

Do you ever wonder where the time goes? The team thinks they can finish features faster, but the features often take longer than they expected. Or the team spends the last 80% of the time finishing the last 20% of the features. Then, they all learn no one uses those features. Or the management team wants everyone to create innovative products and services in a too-short time. Why? Because they want to go to the next project in the project portfolio.

A real culture of innovation means shortening the learning time, in the team, for the product strategy, and with the corporate strategy. The faster we can learn, the faster we learn what does work for whom—and what doesn’t work for whom. We can use shorter feedback loops to focus on delivering what our ideal customers want and need. We can avoid doing work they don’t need.

If you’ve ever been surprised by how long the work takes, the value of that work to the customers, or how to make time to innovate, learn to see and measure your feedback loops.

You will learn:

  • How to do a back-of-the-napkin assessment for your feedback loop durations.
  • Why story points never work for understanding durations.
  • Why WIP (Work in Progress) matters
  • Reframe the “how fast” and “all of it” conversation to creating options at all levels.

About Johanna Rothman

Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:

  • Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility
  • Become a Successful Independent Consultant
  • Free Your Inner Nonfiction Writer
  • Modern Management Made Easy series: Practical Ways to Manage Yourself; Practical Ways to Lead and Serve (Manage) Others; Practical Ways to Lead an Innovative Organization
  • Write a Conference Proposal the Conference Wants and Accepts
  • From Chaos to Successful Distributed Agile Teams (with Mark Kilby)
  • Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd edition
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Diving for Hidden Treasures: Finding the Value in Your Project Portfolio (with Jutta Eckstein)
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Project Schedule or Cost
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management (with Esther Derby)

In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.

More About Johanna »

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Two and a half days of insightful sessions, inspiring ideas, and meeting your peers. Learn the skills and methods that will take your organization to the next level.

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