Do you ever wonder where the time goes? The team thinks they can finish features faster, but the features often take longer than they expected. Or the team spends the last 80% of the time finishing the last 20% of the features. Then, they all learn no one uses those features. Or the management team wants everyone to create innovative products and services in a too-short time. Why? Because they want to go to the next project in the project portfolio.
A real culture of innovation means shortening the learning time, in the team, for the product strategy, and with the corporate strategy. The faster we can learn, the faster we learn what does work for whom—and what doesn’t work for whom. We can use shorter feedback loops to focus on delivering what our ideal customers want and need. We can avoid doing work they don’t need.
If you’ve ever been surprised by how long the work takes, the value of that work to the customers, or how to make time to innovate, learn to see and measure your feedback loops.
You will learn:
Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.
With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:
In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.
More About Johanna »Two and a half days of insightful sessions, inspiring ideas, and meeting your peers. Learn the skills and methods that will take your organization to the next level.
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